![]() ![]() The data analysis method used in this study is SWOT which consists of Strengths, Weaknesses, Opportunities, and Threats. The type of data collected is primary data. This study uses qualitative descriptive analysis of 32 business actors who were selected as informants with certain criteria. This study aims to analyze the right marketing strategy for woven fabric SMEs in Kulon Progo Regency during the Covid-19 pandemic. ![]() The revival of SMEs has a big role in the revival of the national economy. ![]() SMEs (Small and Medium Enterprises) as the backbone of the national economy during the 2018 monetary crisis experienced a sharp decline in growth due to the Covid-19 pandemic. The Covid-19 pandemic has reduced economic activity which has an impact on a decline in economic growth. Em>The national economy experienced a slump at the beginning of 2020. ![]()
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